Guillén Says Managing Is a Crazy Business

White Sox Manager Ozzie Guillén knows what sells in the media, what piques interest in baseball and other fields of endeavor: It's people who tend to act a little crazy from time to time.

"Who cares about Britney Spears? But she's on TV every day. Why do you think people give a . . . about Jose Canseco? That . . . sells," Guillén said yesterday at the end of a 25-minute pregame meeting with reporters.

Managers who stir it up with their comments -- as Guillén has done most of his managerial career -- or with their on-field tantrums, like Martin and Cubs Manager Lou Piniella, stick out.

"Who's the manager they remember the most? . . . Billy Martin. They don't remember Sparky Anderson. . . . They remember Billy Martin because he was the crazy one," Guillén said. "Why do you think they like Lou Piniella? Because Lou is good? Great guy. Great baseball people. But people love Lou Piniella because he's . . . up!"

The White Sox have been answering questions for several days about the presence of blowup dolls in their clubhouse last Sunday in Toronto.

Guillén didn't apologize for the dolls -- which were supposed to help the slumping White Sox get their offense going -- saying it was done in the clubhouse. He did say the team would have to be more careful in the future.

"Some people like stuff, some don't," he said.

· SCHILLING THROWS: RHP Curt Schilling played long toss before the Red Sox' game against the Tigers, continuing his rehabilitation from a shoulder injury.

Boston Manager Terry Francona said that the session went well, although progress hasn't been as quick as the 41-year-old pitcher would like.

"He wants to feel like he's 24 again, and I don't know how likely that's ever going to be," Francona said. "He did what we wanted him to do, and now we'll get him back on his exercise program and have him do it again on Saturday."

· SIDELINED: The Blue Jays placed SSs David Eckstein and John McDonald on the 15-day disabled list, two days after both were injured in a loss to the Rays.

The DL stints were made retroactive to Wednesday. Joe Inglett was promoted from Class AAA Syracuse, with another roster move likely today.

-- From News Services